It’s official – Ferreol Skis has partnered up with the Uptrack. After talking at length with the company’s CEO, marketing guru, and sales representative, I was impressed by the brand’s mission statement: producing high-performance skis with a strong focus on innovation, versatility and sustainability. Founded in 2019, the Quebec-based ski manufacturer has been crafting skis for a variety of skiers. On a personal basis, it’s especially satisfying to represent the brand given my French Canadian heritage. In addition, their choice of minimalist, clean aesthetics jives with my vision regarding The Uptrack’s visual themes. Their meteoric rise from passion project to prolific manufacturer led them to become Canada’s leading ski brand, retailing from coast to coast.
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Spearheaded by a trio of mechanical engineers, Ferreol worked tirelessly at designing a line of elegant skis loaded with groundbreaking tech such as triple 3P camber. Give their technology page a look – they went as far as quantifying the ski’s stiffness distribution using a calibrated testing bench. Given my engineering background, this is music to my ears. In an age where most plaster their pages with the “Innovation” buzzword, Ferreol is actually doing the thing. They took the tech much further by founding Ferreol Technologies, which developed Scalium, a cutting-edge aluminum alloy that offers a much higher strength for its weight than the competition, a market dominated by another alloy, Titanal. According to the latest media release, a few major European ski manufacturers are chomping at the bit to get their hands on the tech.
If being innovative wasn’t enough, Ferreol has made a point to bake versatility into its ski design. I’d love to have 5 pairs of skis, each dedicated to a specific snow condition. Unfortunately, my ski closet – and wallet – simply isn’t big enough. The mountains are hardly predictable. On a given day, you might ride heavenly, champagne powder on a sheltered northern aspect at 2000m, and awful windboard on a wind-exposed, southern aspect at 3000m. The reality of skiing: you’ll be shredding all kinds of snow. You’ll need a quiver-killer that can support that. Ferreol is aiming for just that – a ski that can perform in a wide range of snow conditions. Granted, I wouldn’t take an 80mm underfoot ski to revel in chest-deep powder, but I’ll take a versatile 110mm ski to rip groomers on the resort.
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Before its inception, Ferreol saw a large gap in the market for sustainable products. Things have come a long way since 2019, but Ferreol’s commitment to delivering an eco-friendly product hasn’t changed. Striving to operate as a carbon-neutral business, the brand has substituted composite fibres for flax in the Surfeur 112. Flax fibres are a natural alternative that doesn’t compromise on performance. They also source their wood, used in the ski’s core, locally in Quebec. Living in the small, quaint town of Revelstoke, BC, I’m all for it – supporting local businesses is critical to a community’s sustainable growth.
Throughout the winter, you’ll see me riding Ferreol skis, whether I’m ski touring at Rogers Pass or heli-skiing with guests, somewhere in the Selkirk Mountains. You might even spot me blabbing on about Ferreol tech on a demo day at Revelstoke Mountain Resort. All in all, I’m more than excited to kick off this long-lasting partnership with Ferreol. If you’ve got a moment, check out their fresh 2026 ski line.